First section



My name's Jake Armistead and I'm the owner of Steel Strength & Conditioning. With over 7 years in the fitness industry I have helped hundreds of clients work towards their goals.

The most important thing in my eyes?


Setting a goal and remaining committed to the cause is what I instil in my clients. With your training completely designed for you in 1-on-1 or group sessions, there is never a moment that you feel lost with our training.

My clients are hard-working, committed and want to be the best version of themselves. This can range from losing 20kgs, building a 200kg back squat or completing a Tough Mudder race. You will increase your strength, fitness & overall health whilst having fun and learning the fundamentals of nutrition to transform your body.

With coaching and training available in-person or online, you can choose what suits you and we can develop a plan so you'll never be unsure of how you're going to crush your goals!

Book your FREE Steel Success Session and start working towards your goals!

Second section


A Steel Success Session is your first step to success in your training. We will meet for a 1-on-1 catch up where we discuss in detail your goals and motivation. If you are the right fit for me, we then plan out your schedule and begin the training journey -- learning how to move, perform exercises correctly and start working towards your goals. The aim of your initial Steel Success Session is to build a base of knowledge about training and nutrition which will set you up for future success.

Simply click the button above to organise your free Steel Success Session!

What are your goals?

Get Stronger

Get Stronger

Increase your strength with proven training protocols

Ring Muscle-Up

Get Fitter

Develop cardiovascular and muscular endurance

Transform your body

Transform Your Body

With proper nutritional guidance you can transform your body

Can't make it to Steel Strength & Conditioning?

How do I get you to your goals?

Train hard


Your training is designed to get results. It's not magic though -- you have to work hard. I ensure your hard work is not going to waste with structured programs and consistent progression.

Learn about nutrition

Hard work in the gym can be undone very easily with bad eating. I work with you to make sure you're fueling your body correctly with healthy, sustainable eating habits.



I've got the formula for your success.

You put in the hard work.

You achieve your goals!

Do you want to…

Train online?

What my members are saying..

“My greatest achievement since I started training would have to be my weightloss transformation from 110kg all the way down to 74kg, which improved my overall health in all aspects but also completely changed my lifestyle”

Alexander Ilievski

“The long term goal, my technique, stamina and capability is always looked to and properly managed.”

Mila Deadlift
Mila Prskalo

“Jake is a highly skilled trainer who has been great at finding a program that keeps me motivated and focused on my goals. Highly recommended”

Nick Rix

“The structured programming allows me to know exactly what I have to do with the given workout. At the end of each mesocycle I love seeing my squat numbers improve.”

Patrick Squat
Patrick Armstrong

What are your greatest achievements since you started training with Steel Strength & Conditioning?

“Hitting PB’s! Improving from about 50kg to 85kg deadlift! Also losing any fear in trying something new.”

Margaret Deadlift
Margaret Prskalo
Join the team!